LUVH is a New York City-based independent design label. We partnered to develop brand imagery that captures two ideas: firstly, the comforting embrace of a cozy scarf that wraps you in love; secondly, versatility made possible by the scarf’s many holes.

We established a visual language that blends warmth and adaptability — turning the scarf into both a tactile “hug” and a fashion statement. Through our exploration, we built a narrative where utility meets emotion and the everyday becomes elevated.