Elena Velez 2023
The Story visualizes the cataclysmic experience of a new line being realized. Our protagonist beings encapsulated in time as an homage to the self-referential process in art. The force and allure of creative revitalization release the protagonist onto the runway, inviting audiences into the possibilities of the virtual world of Elena Velez.
Elena Velez’s commitment to sustainable craftsmanship and “lived-in” materials informed our approach towards world building. Drawing from her use of metalwork, industrial hardware, and visible process, we designed an environment that both reflects these raw, tactile qualities and honors her Milwaukee blue-collar roots.
