Elena Velez
Art direction for the Spring 2023 collection, In Glass.
The Story visualizes the cataclysmic experience of a new line coming to life. Suspended in time, our protagonist reflects the self-referential process in art before emerging onto the runway and into Elena Velez’s virtual world.
play with volume
Collaborating on concepts for her collection release across web and social, we highlighted Elena Velez’s ethos of sustainable craftsmanship and “lived-in” materials. Inspired by her use of industrial hardware and visible process, we designed an environment that reflects these raw, tactile qualities.
