Nostalgia Mall
Vita Coco 25
Billboard imagery across Manhattan and Brooklyn promoted Nostalgia Mall, an event celebrating the launch of Vita Coco’s new Treats drink.
The campaign tapped into Gen Z’s love for Y2K aesthetics, targeting fans of the iconic Pink Drink. Vita Coco’s strawberry crème flavor is a coconut-based alternative that captures the spirit of early 2000s mall culture when carrying a Starbucks Pink Drink was the ultimate trend. With vibrant colors and playful retro styling, the campaign reimagined that era with a modern twist.
To highlight the sweet and decadent flavors of the drinks, we crafted imagery that showcased all the key flavor profiles, showing how a coconut beverage can be reimagined.
