Vita Coco ‘25
Nostalgia Mall
Creative consultant and photography for billboard imagery across Manhattan and Brooklyn promoting Nostalgia Mall, an event celebrating the launch of Vita Coco’s new Treats drink.
For out-of-home, web, and social, this campaign launched Vita Coco’s new flavored coconut drink targeting Gen Z. Drawing on Y2K aesthetics and the iconic Pink Drink, it reimagined early 2000s mall culture with vibrant colors and playful retro styling, offering a modern twist on a nostalgic trend.
